Platform Comparison
ProofBeer vs Loox: Which Review Tool Fits Your Store?
Loox is a product reviews app built exclusively for Shopify, known for photo and video reviews and automated post-purchase requests. ProofBeer works on Shopify and also on WordPress, Webflow, Wix, Squarespace, Framer and Kajabi, and focuses on feedback forms, review sync and testimonial widgets. If you sell only on Shopify and want product-level photo reviews, Loox is purpose-built. If you want social proof across several sites or platforms, ProofBeer fits better.
Choose Loox if
you run a Shopify store and want automated photo/video product reviews with Shopify, Google Shopping and social syndication.
Choose ProofBeer if
you use more than Shopify, want business-level testimonials and Google/Facebook/Instagram reviews, or manage several sites.
Feature comparison
| Feature | ProofBeer | Loox |
|---|---|---|
| Platforms | Shopify, WooCommerce, WordPress, Webflow, Wix, Squarespace, Framer, Kajabi | Shopify only |
| Product photo / video reviews | Not the main focus | Core feature |
| Automated review requests | Via forms, links, Zapier automations | Emails, QR codes, discounts |
| Feedback form builder | AI form builder, surveys | Not the focus |
| Google Business Profile sync | Yes | No (product reviews, not business profile) |
| Facebook / Instagram | Pro and up | Social distribution (Meta Shops, TikTok) |
| Abandoned form recovery | Yes | Not available |
| Widgets | Grid, Carousel, Avatar | 17+ widgets |
| Languages | AI review translation | 38 languages |
| Referrals / upsells | Not offered | Referral and post-purchase upsell features |
| Multi-workspace | 5 / unlimited | Per store |
Pricing (Shopify App Store listing, checked 2 Oct 2026)
| Plan | Loox | ProofBeer |
|---|---|---|
| Free | Beginner: free, up to 500 orders: review emails, widgets, SEO features | Free tier |
| Mid | Convert $49.99/mo: 300 orders included, AI, video, referrals, syndication | Free / $19 |
| High | Unlimited $299.99/mo: all features, priority support | $49 Advanced |
Pros and cons
ProofBeer pros: works on any CMS; multi-workspace; abandoned form recovery; business-level review sync; unlimited views.
ProofBeer cons: not a dedicated product-review app; no referral engine; no Shopify product-level syndication.
Loox pros: strong photo/video reviews; large Shopify install base (~100,000 stores, per Loox); referral and upsell tools; 38 languages.
Loox cons: Shopify-only; costs rise with order volume; no business-level review sync.
Which should you choose? Scenario guide
A Shopify brand selling visual products
Loox's photo and video review flow and syndication are strong for this. ProofBeer would complement it with testimonials and Google reviews.
A business on WordPress, Webflow or Wix
Loox is Shopify-only, so ProofBeer is the realistic choice.
An agency serving different platforms
ProofBeer's embeds work across platforms with workspaces for each client.
A store that wants site-wide testimonials plus product reviews
Use Loox for product reviews and ProofBeer for brand testimonials and Google reviews, if budget allows.
What to check before you decide
- Are you Shopify-only, now and next year?
- Do you need photo and video reviews at the product level?
- Do you need referral or upsell tools?
- How many orders do you process? Loox pricing depends on orders.
- Do you need Google Business Profile reviews on your site?
- Do you want abandoned-form recovery for feedback forms?
How ProofBeer fits your workflow
ProofBeer's Shopify guide shows how to add widgets with a Custom Liquid section, and the same widgets work on other platforms if you migrate later.
Bottom line
Loox is a Shopify review specialist; ProofBeer is a cross-platform feedback and social proof tool. They overlap less than the comparison implies.
Try it before you pay
Set up one form and one widget on the free plan, embed it on a test page and compare the workflow with your current tool. ProofBeer's Pro and Advanced plans include a 14-day free trial, so you can test the full feature set before you pay.
Questions to ask before choosing between ProofBeer and Loox
Feature lists rarely settle this kind of decision. Put these questions to every vendor on your shortlist, including us, and write the answers down.
- Which sites and platforms do I need this to run on today, and which might I add in the next year?
- Where will my reviews and testimonials come from: my own forms, Google, Facebook, marketplaces, or all of them?
- What does the plan I need actually cost after limits on testimonials, forms, workspaces or views are applied, billed monthly and annually?
- Can I export my data if I leave, and in what format?
- How does the embed affect page speed, and can I load it asynchronously?
- What are the rules around consent, moderation and displaying negative reviews?
How to test ProofBeer against Loox in one week
- Day 1: write down your must-have features, the platforms you publish on and your monthly budget.
- Day 2: set up one feedback form and one widget in each tool, using the same ten real testimonials.
- Day 3: embed each widget on a staging page and check how it looks on desktop and mobile.
- Day 4: run each page through PageSpeed Insights and compare the impact on load time.
- Day 5: connect the review sources you rely on, such as Google Business Profile, and see how current the data stays.
- Day 6: ask a colleague to collect a test response, moderate it and publish it, and note how many steps it takes.
- Day 7: compare the total twelve-month cost at the plan you would really need, then decide.
Moving from Loox to ProofBeer
If you decide to switch, run both tools side by side until the new setup is verified. Export your testimonials from Loox if the tool allows it, and keep the original consent records, since they still apply to the same customers. Recreate your forms in ProofBeer, connect your Google Business Profile, paste the widget snippet on a staging page, and only then replace the old embed on your live site. Keep the old account active for a short overlap in case you need to compare or recover anything.
Frequently asked questions
Can I use Loox outside Shopify?
No. Loox is built exclusively for Shopify.
Can ProofBeer run on Shopify?
Yes. Paste the embed into a Custom Liquid section or theme block. See the Shopify guide.
Which is better for product pages?
Loox if you need product-level photo reviews and syndication. ProofBeer if you want store-wide testimonials, Google reviews and feedback forms.
Keep exploring
ProofBeer is an all-in-one social proof platform for websites. It combines AI-assisted feedback forms, automatic Google, Facebook and Instagram review sync, and embeddable testimonial widgets in one dashboard. ProofBeer is software and is not related to beer or alcohol.
Who each tool suits
Choose Loox if your store is on Shopify and photo reviews from order emails are the priority. Choose ProofBeer if your proof lives on several sites or you want testimonials and Google reviews, not only product reviews.
Where Loox is stronger
Photo and video product reviews sent automatically after Shopify orders. Say this plainly on the page. Fair comparisons are cited more often by AI engines and trusted more by readers.
Switching from Loox
- Export your testimonials from Loox where possible. 2. Connect Google and Facebook in ProofBeer so reviews sync automatically. 3. Import the rest by CSV and confirm you have permission to publish each one. 4. Recreate your form and widget style. 5. Replace the old embed code and test on mobile. 6. Keep the old tool until the new widget has been live for a week.
Frequently asked questions
Is ProofBeer a good alternative to Loox?
ProofBeer is a good alternative if you want feedback forms, Google, Facebook and Instagram review sync and embeddable widgets in one tool, with unlimited widget views and a free plan. Loox is stronger for photo and video product reviews sent automatically after Shopify orders. Compare both on the points that matter to your site.
Does ProofBeer limit widget views like Loox might?
No. ProofBeer widget views are unlimited on all plans, including the free Starter plan. Check whether your current tool caps views, since some tools price by traffic. Limits on ProofBeer apply to workspaces, forms and responses, so a busy page does not push you into a higher tier.
Who should choose Loox instead of ProofBeer?
Choose Loox if your store is on Shopify and photo reviews from order emails are the priority. Choose ProofBeer if your proof lives on several sites or you want testimonials and Google reviews, not only product reviews. If unsure, start on ProofBeer's free plan and test one widget on one page first.
Does ProofBeer sync Google and Facebook reviews?
Yes. ProofBeer connects Google Business Profile, Facebook and Instagram, and also supports Yelp, Trustpilot and Product Hunt, so reviews appear in the same dashboard and widgets as your own form responses. Which sources are available depends on your plan, so check the pricing page before you rely on one.
Legal disclaimer & fair use
Loox is a trademark of its owner. ProofBeer is not affiliated with or endorsed by Loox. Checked 2 October 2026.
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