Automation & Webhooks
Route responses to where your team works
Connect Zapier, Slack, Google Sheets, or a custom webhook so new form responses flow into your existing tools automatically — no manual checking required.
Zapier
Trigger any Zapier workflow when a new ProofBeer response comes in. Use it to update your CRM, send a follow-up email, create a Trello card, or anything else in your existing automation stack.
How to connect
Paste your Zapier webhook URL into the Zapier integration card in ProofBeer. Hit Test to confirm data flows, then activate.
Common uses
- Create a CRM contact on new response
- Add a row to an Airtable base
- Send a follow-up email via Mailchimp
- Post to a project management tool
Slack
Post a Slack message to a channel of your choice each time a new response arrives. Good for keeping the team aware of incoming feedback without anyone having to check the dashboard.
How to connect
Create a Slack Incoming Webhook URL, then paste it into the Slack integration card. Set the channel and test before activating.
Common uses
- Alert #customer-success on new feedback
- Notify #sales when a high-value response arrives
- Post new reviews to a #social-proof channel
- Keep the team updated without dashboard logins
Google Sheets
Sync every new response directly into a Google Sheet. Useful for teams who prefer spreadsheet-based analysis, reporting, or sharing feedback data with stakeholders.
How to connect
Enter the spreadsheet ID and sheet name in the Google Sheets integration card. ProofBeer appends a new row for each incoming response.
Common uses
- Build a response log for analysis
- Share feedback data with non-technical stakeholders
- Use Google Data Studio for reporting
- Run pivot tables on response fields
Custom Webhook
Send response data as a JSON POST to any URL you control. Use this when you have an internal system, custom API endpoint, or bespoke workflow that isn't covered by the other integrations.
How to connect
Paste your endpoint URL into the Custom Webhook integration card and give it a name. ProofBeer will POST response data as JSON on each submission.
Common uses
- Push data to an internal data warehouse
- Trigger a custom backend workflow
- Feed a homegrown CRM or analytics system
- Connect to any tool with an HTTP endpoint
Same trigger, different destinations
Every integration activates on the same event: a new form response. You can enable multiple integrations on the same form so one response fans out to Slack, Zapier, and Google Sheets simultaneously.
Need API access?
The Agency plan includes API access for building custom integrations beyond what the built-in connectors support. Reach out to discuss your use case.
Connect your first integration today
Create a free account and activate a Zapier, Slack, Google Sheets, or webhook connection from the Integrations tab in minutes.
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