Automation & Webhooks
Route responses to where your team works
Connect Zapier, Slack, Google Sheets, or a custom webhook so new form responses flow into your existing tools automatically — no manual checking required.
Zapier
Trigger any Zapier workflow when a new ProofBeer response comes in. Use it to update your CRM, send a follow-up email, create a Trello card, or anything else in your existing automation stack.
How to connect
Paste your Zapier webhook URL into the Zapier integration card in ProofBeer. Hit Test to confirm data flows, then activate.
Common uses
- Create a CRM contact on new response
- Add a row to an Airtable base
- Send a follow-up email via Mailchimp
- Post to a project management tool
Slack
Post a Slack message to a channel of your choice each time a new response arrives. Good for keeping the team aware of incoming feedback without anyone having to check the dashboard.
How to connect
Create a Slack Incoming Webhook URL, then paste it into the Slack integration card. Set the channel and test before activating.
Common uses
- Alert #customer-success on new feedback
- Notify #sales when a high-value response arrives
- Post new reviews to a #social-proof channel
- Keep the team updated without dashboard logins
Google Sheets
Sync every new response directly into a Google Sheet. Useful for teams who prefer spreadsheet-based analysis, reporting, or sharing feedback data with stakeholders.
How to connect
Enter the spreadsheet ID and sheet name in the Google Sheets integration card. ProofBeer appends a new row for each incoming response.
Common uses
- Build a response log for analysis
- Share feedback data with non-technical stakeholders
- Use Google Data Studio for reporting
- Run pivot tables on response fields
Custom Webhook
Send response data as a JSON POST to any URL you control. Use this when you have an internal system, custom API endpoint, or bespoke workflow that isn't covered by the other integrations.
How to connect
Paste your endpoint URL into the Custom Webhook integration card and give it a name. ProofBeer will POST response data as JSON on each submission.
Common uses
- Push data to an internal data warehouse
- Trigger a custom backend workflow
- Feed a homegrown CRM or analytics system
- Connect to any tool with an HTTP endpoint
Same trigger, different destinations
Every integration activates on the same event: a new form response. You can enable multiple integrations on the same form so one response fans out to Slack, Zapier, and Google Sheets simultaneously.
Need API access?
The Agency plan includes API access for building custom integrations beyond what the built-in connectors support. Reach out to discuss your use case.
What you can automate
Every new response, review or testimonial can trigger an action somewhere else. Automations remove the copy and paste between your feedback tool and the rest of your stack, so the right person sees the right feedback the moment it arrives.
- Post new feedback to a Slack channel so support and product see it immediately.
- Log every response in a Google Sheet for reporting, filtering and sharing with the team.
- Create CRM contacts, send follow-up emails or open tasks through Zapier.
- Send structured data to your own server with a custom webhook.
Which tool should you use?
| If you want to | Use | Why |
|---|---|---|
| Alert a team in real time | Slack | Responses appear in a channel where people already work. |
| Keep a shareable log or report | Google Sheets | Every response becomes a row you can filter, chart and share. |
| Connect to many other apps without code | Zapier | One connection reaches the other apps your team uses. |
| Send data to your own systems | Webhooks | Full control over what happens, for developers. |
Most teams start with Slack or Sheets, which take a few minutes, and add Zapier or webhooks when a workflow needs more steps.
Example workflows
- Low rating comes in, Slack alerts the support channel, and someone replies within the hour.
- Five-star testimonial arrives, a row is added to Sheets, and marketing picks quotes for the next campaign.
- New response arrives, Zapier creates a CRM note on the customer, and sales sees the feedback before the next call.
Good practice
- Send a test response before you rely on an automation, and confirm it arrives where you expect.
- Keep webhook URLs and keys private, and rotate them if they are ever exposed.
- Only pass on the fields a tool really needs, especially when responses contain personal data.
- Automations such as Zapier, Slack, Google Sheets sync and custom webhooks are included on the Pro plan and above.
Frequently asked questions
Do I need a developer to set up automations?
No. Slack, Google Sheets and Zapier are set up from your dashboard without code. Custom webhooks are aimed at developers who want to process data on their own server.
Which plan includes the automation integrations?
Zapier, Slack, Google Sheets sync and custom webhooks are included on the Pro plan and above. Advanced adds full API access.
Can I use more than one automation at once?
Yes. For example, you can alert a Slack channel, log the response in Google Sheets and trigger a Zapier workflow from the same form.
ProofBeer is an all-in-one social proof platform for websites. It combines AI-assisted feedback forms, automatic Google, Facebook and Instagram review sync, and embeddable testimonial widgets in one dashboard. ProofBeer is software and is not related to beer or alcohol.
Pick the right automation
Slack: best for real-time team alerts. No code. Google Sheets: best for reporting and sharing. Low code. Zapier: best for connecting CRMs, email tools and other apps. No code. Webhooks and API: best for custom systems and developers.
Example workflows
Low rating arrives -> Slack alert to support -> ticket created by Zapier. Five-star testimonial arrives -> Slack message to marketing -> row added to a Sheet with consent status. NPS promoter -> email list tagged in your email tool by Zapier. Every response -> JSON posted to your data warehouse via webhook.
Start with one
Pick the destination your team already checks every day and automate one workflow before adding more.
Frequently asked questions
Which automation tools does ProofBeer support?
ProofBeer supports Slack alerts, Google Sheets sync, Zapier through a Catch Hook, and custom webhooks, with full API access on the Advanced plan. They are configured per form in the form editor, so different forms can send responses to different destinations and teams.
What is the best way to send feedback to Slack?
Use the Slack integration with an incoming webhook for the channel you want, and choose what to send. It posts new responses in real time with no code. For rating-based routing or extra steps, use Zapier or webhooks to filter and then post to Slack.
Can I send ProofBeer data to my CRM?
Yes. Use Zapier with a Catch Hook to create or update contacts in thousands of apps, or use a webhook to send JSON to your own system. Add consent checks before storing personal data in a CRM, and record the lawful basis for follow-up.
Do I need to code to automate ProofBeer?
No. Slack, Google Sheets and Zapier are configured without code in the form editor. Webhooks and the API are for developers who want to receive JSON at their own endpoint with signature verification. Choose the simplest tool that meets your needs.
Is it safe to send responses to other tools?
It can be if you send only what is needed, restrict access to the destination, avoid collecting sensitive data and mention the processing in your privacy notice. Review ProofBeer's security page and Data Processing Agreement, and check each destination tool's own data terms.
Related pages
Connect your first integration today
Create a free account and activate a Zapier, Slack, Google Sheets, or webhook connection from the Integrations tab in minutes.
Get Started Free