Automate customer workflows with
Zapier
Connect ProofBeer review forms to 5,000+ top business apps. Seamlessly dispatch reviews to CRM platforms, email marketing tools, ticketing software, and team notification boards.
"event": "form.submitted"
"rating": 5
"name": "Sarah J."
CRM Systems
Enrich client profiles
Klaviyo / Mailchimp
Trigger discount coupons
Slack Alerts
Instant detractor routing
How This Helps Your Business
Connect your customer sentiment database directly to the tools your business runs on. Keep databases fresh, automate responses to positive customer experiences, and manage detractors proactively.
Instant Workflow Triggers
Send form responses downstream to 5,000+ apps in under a second. Eliminate delayed exports and batch uploads.
Automated Marketing Flows
Enrich contact cards and dynamically trigger target outreach campaigns in Klaviyo, Mailchimp, or ActiveCampaign.
Detractor Remediation
Escalate low reviews immediately by creating CRM support tasks or support tickets to resolve issues and protect retention.
Configure Zapier Sync in Form Editor
Open Form Configure Settings
Navigate to the form you want to connect in the ProofBeer dashboard, click the "Configure" tab, and open the "Integrations" section.
Create a Zap with Catch Hook
Log in to your Zapier account and create a new Zap. Choose "Webhooks by Zapier" as the trigger app, select "Catch Hook" as the trigger event, and copy the unique webhook URL provided.
Paste Webhook URL in ProofBeer
Click "Add Zapier Connection" in your form settings, paste your copied Catch Hook URL into the input field, and save.
Run a Test and Activate
Click "Test" on the integration row to dispatch a live mock response payload. Return to Zapier, test your trigger, map the fields to your downstream apps, and turn on the Zap!
Simple Webhook Endpoint: Easily dispatch responses without complex API setups. Check trigger fields, map data structures, and automate in minutes.
5 High-Impact Business Use Cases
Discover how growth, marketing, and support engineering teams align customer reviews with automated back-office logic.
Dynamic HubSpot Contact Profile Enrichment
Automatically append new review scores, comments, and customer satisfaction details to client contacts in HubSpot or Salesforce as soon as they submit the form.
Instant Customer Incentive Delivery
Reward customers who leave positive feedback. Trigger automated emails in Klaviyo or Mailchimp sending customized discount coupons to 5-star reviewers.
Low Rating Zendesk Ticketing
Keep support teams aligned. Automatically generate a Zendesk support ticket or open a Jira task whenever a form receives a rating under 3 stars.
VIP Support Escalation via SMS
Connect with Twilio via Zapier to send an immediate SMS notification to your customer success managers when enterprise accounts leave negative feedback.
Automated Social Buffer Queues
Push highly descriptive 5-star testimonials directly into a Buffer or Hootsuite queue to schedule automated posts across Twitter and LinkedIn.
How the Zapier connection works
ProofBeer sends each new form submission to a Zapier Catch Hook URL. In Zapier you create a Zap that starts with Webhooks by Zapier (Catch Hook), paste the URL into ProofBeer, send a test submission and map the fields into any of Zapier's connected apps. This means one trigger, ProofBeer submission, can feed a CRM, an email tool, a support desk, a spreadsheet or a Slack channel without code.
Five useful Zaps
- 5-star testimonial: add to a Notion or Airtable library and notify marketing.
- Low rating (1-2 stars): create a support ticket in Zendesk or Help Scout.
- New lead in a form: add a contact in HubSpot and tag by rating.
- Promoter response: add to a Mailchimp or Klaviyo segment and send a referral ask.
- Feature request: add a card to Trello or Linear.
Troubleshooting Zapier setup
Zapier shows no data
Send a test submission from ProofBeer after you paste the URL so Zapier can see the fields.
The Zap does not run
Check the Zap is switched on and that the webhook URL is complete.
Fields are missing or empty
Retest and map fields from the latest sample. Fields appear only if they were in the sample payload.
I see duplicate Zap runs
Look for more than one form or integration pointing to the same Catch Hook.
The Zap errors in the next step
This is usually the connected app's permissions. Check the step's error message in Zap history.
Detailed Zapier setup, step by step
- In Zapier, create a Zap with the Webhooks by Zapier trigger and choose Catch Hook.
- Copy the custom webhook URL.
- In ProofBeer open the form's configure settings and find the Zapier or webhook field.
- Paste the URL and save.
- Send a test submission.
- Return to Zapier and test the trigger to see the fields.
- Add action steps and map the fields.
- Turn on the Zap.
Common mistakes to avoid
- Not sending a test before mapping fields.
- Pasting an incomplete URL.
- Leaving the Zap off.
- Mapping fields from an old sample.
- Forgetting task limits on your Zapier plan.
How the Zapier integration works
ProofBeer posts the submission data to a Zapier Catch Hook URL as JSON. Zapier receives it as the trigger and passes the fields to the next steps of your Zap.
Real-world ways to use it
Support
Create a ticket for each rating under 3.
Sales
Add a contact in your CRM from each form submission.
Marketing
Add promoters to an email segment.
Launch checklist
- Create a Catch Hook Zap.
- Paste the URL into ProofBeer.
- Send a test.
- Map fields.
- Add filters.
- Turn on the Zap.
- Monitor task usage.
How this compares with the alternatives
Zapier is the fastest no-code route. Direct webhooks give you more control and no per-task cost, but need a developer to build and maintain the receiver.
Plans, limits and data
Zapier counts tasks per plan. High-volume forms can use up your Zapier task allowance, so use filters inside the Zap to run only the cases you need. According to ProofBeer's pricing page, Zapier is part of the Pro plan; the integration page says it is free during beta, so make both statements agree before you publish.
More questions
Which ProofBeer trigger can I use?
New form submission via Catch Hook.
Do I need Zapier's paid plan?
Webhooks by Zapier is a premium feature on Zapier; check Zapier's current plan requirements.
Frequently Asked Questions
How do I connect ProofBeer to Zapier?
Search for ProofBeer in the Zapier app directory. You can trigger zaps when new reviews are received, or send customer data from other CRM tools to trigger a review request.
What triggers and actions does ProofBeer support on Zapier?
ProofBeer supports the 'New Submission' trigger. You can connect it to 5,000+ apps, including Salesforce, HubSpot, ActiveCampaign, Mailchimp, and Discord.
Is the Zapier integration free during the beta?
Yes, our Zapier integration is completely free to use during the ProofBeer beta period. Standard Zapier account limits may apply.
ProofBeer is an all-in-one social proof platform for websites. It combines AI-assisted feedback forms, automatic Google, Facebook and Instagram review sync, and embeddable testimonial widgets in one dashboard. ProofBeer is software and is not related to beer or alcohol.
What you can do with it
Create a CRM lead from a new response. Add promoters to an email list. Open a help-desk ticket for a low rating. Post testimonials to a Notion or Airtable board. Send a thank-you email after feedback.
How to set it up
- In Zapier, create a Zap with the trigger 'Webhooks by Zapier', event 'Catch Hook'.
- Copy the custom webhook URL.
- In ProofBeer, open the form editor, then Integrations, then Zapier, and paste the URL.
- Submit a test response so Zapier can see the fields.
- Add your action (for example create a CRM contact) and turn the Zap on.
Frequently asked questions
What can I do with ProofBeer and Zapier?
You can send new responses to a CRM, add promoters to an email list, create help-desk tickets for low ratings, post testimonials to a team board or send a thank-you email. Zapier connects thousands of apps, so most tools your team uses can receive ProofBeer data.
Why is my Zap not triggering?
Check that the webhook URL was pasted correctly, the integration is on for that form, the Zap is switched on and a fresh test response was submitted. Zapier needs a sample to detect fields, so submit a new response after setting up the trigger and refresh the test.
Can ProofBeer trigger different Zaps for different forms?
Yes. Each form has its own integration settings, so you can use a different Catch Hook URL per form. This lets you route product feedback, NPS surveys and testimonial requests to different workflows and teams without mixing the data or alerting the wrong team.
Is Zapier better than using webhooks directly?
Zapier needs no code and connects many apps quickly. Direct webhooks suit developers who want full control, lower cost at volume and custom handling with signature verification. ProofBeer supports both, so choose by team skill and volume. See the webhooks page for the payload and security details.
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