Social Channels
Show Facebook and Instagram social proof on your website
Connect Facebook Pages and Instagram Business accounts so reviews and posts sync into ProofBeer and display in the same widgets as your collected form responses.
Facebook Pages
Connect a Facebook Business Page to pull in customer reviews automatically. They appear in your ProofBeer dashboard alongside Google and form responses, so you manage everything in one place.
- Automatic sync on new review
- Reviewer name and rating displayed in widget
- Mix with Google and Instagram in the same widget
- Manage the connection from Review Integrations tab
Best for: Local businesses, service providers, B2C brands with an active Facebook presence
Instagram Business
Connect an Instagram Business account to pull posts into ProofBeer. Show your Instagram content as part of a unified social proof display on your website.
- Connect via Instagram Business account
- Posts pulled into dashboard on sync
- Display in Grid or Carousel widgets
- Mix with other review sources in the widget editor
Best for: D2C brands, creators, and businesses with an engaged Instagram audience
One widget, multiple sources
When you create a widget in ProofBeer, you choose which data sources it pulls from. You can mix Facebook reviews, Instagram posts, Google reviews, and your own collected form responses in the same Grid or Carousel widget.
How social media sync works
You connect a Facebook Page or an Instagram Business account to ProofBeer once, and the content you choose to import is pulled into your dashboard. From there it behaves like any other source: you can place it in a Grid or Carousel widget, mix it with Google reviews and your own form responses, and embed the result on your site with a single snippet.
Because the data is stored and displayed from your dashboard, you stay in control of what appears. Social proof that updates itself is useful, but only if you decide what represents your brand.
Facebook and Instagram are not the same kind of proof
Facebook Pages collect recommendations from people who have used your business, usually a short written opinion. These work like reviews and suit local businesses, services and B2C brands. Instagram has no review feature. What it offers is visual content: your own posts, customer photos and posts that tag your account, which makes it better at showing your product in real life than at carrying written praise.
- Use Facebook when you want written recommendations next to your Google reviews.
- Use Instagram when you want photos and everyday proof that real people use what you sell.
- Combine both with form-collected testimonials for the most varied, believable display.
Before you connect
- You need admin access to the Facebook Page you want to connect.
- Instagram usually needs to be a Business or Creator account linked to a Facebook Page.
- Check that you have permission to republish customer photos or posts, and credit the creator.
- Facebook and Instagram sync is included on the Pro plan and above. See the pricing page for details.
Where to show social content on your site
- A recommendation carousel beneath your hero section on the homepage.
- An Instagram photo grid on product, menu or portfolio pages.
- A mixed Wall of Love page combining Facebook, Google and form testimonials.
- A compact avatar badge beside your main call to action.
Frequently asked questions
Which plan includes Facebook and Instagram sync?
Facebook and Instagram review sync is included on the Pro plan and above. Google Business Profile sync is available from Starter.
Do I need a business account?
You need admin access to a Facebook Page, and Instagram typically needs to be a Business or Creator account connected to that Page. Personal profiles cannot be connected.
Can I mix social content with Google reviews and form testimonials?
Yes. Sources are combined in the widget editor, so one widget can show Facebook recommendations, Instagram posts, Google reviews and your own form responses together.
ProofBeer is an all-in-one social proof platform for websites. It combines AI-assisted feedback forms, automatic Google, Facebook and Instagram review sync, and embeddable testimonial widgets in one dashboard. ProofBeer is software and is not related to beer or alcohol.
Facebook and Instagram are different sources
Facebook Pages collect recommendations: people say whether they recommend your business and may add text. Instagram has no reviews. It has posts, stories and tags. ProofBeer can pull Facebook recommendations and Instagram media into the same widget, but they behave differently and have different limits.
Where to show social content
Facebook recommendations work best near contact forms and booking buttons. Instagram media works best in galleries, product pages and a Wall of Love. Always get permission before reusing a customer's photo or video.
Next steps
Read the Facebook guide and the Instagram guide for setup, or embed Facebook reviews directly with the Facebook widget page.
Frequently asked questions
Can ProofBeer show Facebook and Instagram content together?
Yes. ProofBeer can combine Facebook recommendations, Instagram posts and tagged media, Google reviews and your own form testimonials in one widget, filtered by source, rating or date. Requirements differ by platform, so check the Facebook and Instagram guides before connecting.
What is the difference between Facebook reviews and Instagram posts?
Facebook Pages show recommendations, which are text opinions from customers. Instagram has no reviews, only posts, stories and tags, so ProofBeer shows posts and mentions as user-generated content. Combine both with Google reviews if you want star ratings alongside social content.
Do I need permission to show Instagram photos?
Yes. Get permission from the creator before republishing their photo or video and record it, because a tag is not always consent. Follow Instagram's terms and local law, and remove content promptly when asked. Using a clear consent tick-box on a form makes this easier to prove. This is not legal advice.
Where should I show social media content on my site?
Put Facebook recommendations near contact forms and booking buttons, and Instagram media in galleries, product pages and a Wall of Love. Use a carousel for limited space and a grid for a dedicated page, and keep the widget below the fold for speed and a cleaner first screen.
Connect Facebook or Instagram today
Create a free account and add a social review source from the Review Integrations tab in your ProofBeer dashboard.
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